Social Media now plays an important role for any business, be it small or large. Its more important then ever that your independent optician practice uses Social Media to engage with existing customers and attract new ones by showcasing your products and services.

It gives customers a chance to really get to know you and it helps build trust with the local community. And the beauty of Social Media is that is free if you can learn to do it yourself.

This consultancy package does just that, if you don’t know how to use or not familiar with popular platforms we can guide you and help you set up so you are ready to go viral on Social Media.

Or even if you already have Social Media for your independent optician practice we can provide a full detail report on how to improve it even further or if you are paying someone to do it on your behalf we can guide you through the process so you can save the extra cost by doing it yourself.

1: BEST PRACTICE FOR OPTICIANS AND WHICH PLATFORMS

We will guide you on what is the best practice / strategy for independent opticians for their social media marketing. We have in-depth knowledge and increase in user engagement with independent optician when who have previously used our consultancy package.

We will also cover which platforms are best for you including Facebook, Instagram, Tiktok, X, YouTube.

2: ACCOUNT SET UP OR REVIEW PREVIOUS

If you already don’t have any accounts set up and are not sure how to do this, we will advise you with full account set up of each platform of your choice.

If you already have them set up, we can review them and make sure they are set up correctly.

3: WHICH CONTENT TO POST

Every marketing plan requires a strategy. In this section we will advise on strategy and accordingly advise on which content to post.

4: HOW TO REACH CORRECT AUDIENCE

If you are a local independent optician we will advise on how to reach local community and bring them to your practice.

5: GRAPHIC DESIGN

Graphic design can be very expensive if you plan to post on social media every day, we can guide you on simple photoshop skills to create basic graphic images yourself.

6: VIDEOS USING CAPCUT

We can show you how to use CapCut video editor which is used to create and edit personalised videos. Again saving your 100s of pounds if you are using a professional video editor.

7: LEARN TO DO IT YOURSELF AND SAVE

This whole consultancy package is designed to teach you how to use Social Media yourself, creating graphics and videos yourself, help you save 100s of pounds each month.

We charge £200 + VAT to provide full consultancy into your Social Media presence.