Google Ads is Google’s online advertising platform where advertisers pay to display brief ads, service offerings, product listings, and videos to web users. These ads appear in Google’s search results (Search Network) as well as on non-search websites and apps (Display Network). Google Ads uses a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad and is directed to their website of their independent optician practice.

In this consultancy package we will guide you best practice and how to set up the google ads correctly.

For example if someone types eye test in google, your optician practice should be at the top of search for that user to click on your ad.

1: BEST PRACTICE FOR OPTICIANS

We will guide you on what is the best practice / strategy for independent opticians for Google Ads. We have in-depth knowledge and increase in user engagement with independent optician when who have previously used our consultancy package.

2: ACCOUNT SET UP OR REVIEW PREVIOUS

If you already don’t have your google account set up and are not sure how to do this, we will advise you with full account set up.

If you already have it set up, we can review it to make sure they are set up correctly.

3: AD SET UP & KEYWORDS

Every marketing plan requires a strategy. In this section we will advise on strategy and accordingly advise on which content to post.

4: REACH TOP OF SEARCH RESULTS

If you are a local independent optician we will advise on how to reach local community and bring them to your practice.

5: HOW TO REACH CORRECT AUDIENCE

Graphic design can be very expensive if you plan to post on social media every day, we can guide you on simple photoshop skills to create basic graphic images yourself.

7: LEARN TO DO IT YOURSELF AND SAVE

This whole consultancy package is designed to teach you how to use Social Media yourself, creating graphics and videos yourself, help you save 100s of pounds each month.

We charge £100 + VAT to provide full consultancy into google ads and rankings.